We didn't stumble into this.
We chose it on purpose.
Diamond Crest is a name built on hospitality and the discipline of doing things right. Kurt Macdonald extended that standard to beef — and then to bison — because anything worth serving deserves to be exceptional.
It started at the table.
Kurt Macdonald built the Diamond Crest Collection as a hospitality brand — hotels that earn their reputation one guest at a time. And when beef became part of what Diamond Crest served and represented, the same question applied: where does this come from, who raised it, and did they do it right?
Most beef on the market can't answer that. Ours can.
Diamond Crest Wagyu sources 100% Fullblood Wagyu — not a blend, not a crossbreed, genetically verified — and premium Red Angus raised without shortcuts. Hand-cut to order, vacuum-sealed, and shipped frozen so it arrives exactly as it should. No warehouse shelf, no mystery supply chain. From the herd to your door.
Three breeds. One standard.
Fullblood Wagyu
Less than 1% of beef in the United States is Fullblood Wagyu. Ours is. Genetically verified — not American Wagyu, not a Wagyu cross — the real thing. The intramuscular fat that renders on heat into a buttery, beefy richness is a product of genetics, patience, and a complete refusal to rush the process. It changes how you think about steak.
Red Angus
Clean flavor. Real beef. Premium Red Angus is what great beef is supposed to taste like before the commodity market watered it down. Our Red Angus delivers robust, dependable quality — the right cut for a Tuesday burger or a holiday brisket. Raised right, cut to order, no compromises.
American Bison
Our bison are raised fresh in Florida — and they carry genetics tracing back to one of the most significant herds in American history.
In the 1870s, a herd of orphaned plains bison calves was acquired by ranchers Michel Pablo and Charles Allard on Montana's Flathead Indian Reservation. From those 13 calves, the Pablo-Allard herd grew into the largest plains bison herd in the world — the last stronghold of the species as commercial hunting drove bison toward extinction across the continent.
In 1905, Theodore Roosevelt co-founded the American Bison Society with the explicit goal of saving the remaining herds. Three years later, on May 23, 1908, Roosevelt signed legislation creating the National Bison Range in Montana. The founding herd of 40 animals seeded that range in 1909 — 36 of them descended from the Pablo-Allard bloodline.
"It would be a real misfortune to permit the species to become extinct." — Theodore Roosevelt
That Montana bloodline survived. Our bison carry those genetics today — raised on Florida pasture, cut to the same standard as everything else Diamond Crest puts its name on.
Leaner than beef. Higher in protein. Lower in fat and calories. And a story worth telling at every table.
The numbers speak for themselves.
Per 100g cooked. Source: USDA FoodData Central.
Choice-grade beef
Choice beef
more than beef
beef per serving
Part of the Diamond Crest Collection
Diamond Crest is known for its hospitality properties. Diamond Crest Wagyu carries that legacy to the dinner table — the same discipline, the same refusal to cut corners, the same standard that goes into every room we put our name on. Learn more at diamondcrestcollection.com.